Dr. Haroon Qasim
- Designation: Assistant Professor
- Department: Business School
- Faculty: FOMS
Brief Profile
| Area(s) of Expertise | Types of Consultancy Services Offered | Industry relevant to expertise | Name of relevant industry | Past industry experience (if any) | Problem Solved (success story), if any | Benefit to Company (PKR/USD) |
|---|---|---|---|---|---|---|
| Strategic Marketing, Marketing Research, Branding | Strategic Marketing and Brand Management Consulting | Retail and Consumer Goods | Borjan Pvt. Ltd, Service industries | Borjan Pvt. Ltd | ||
| Market Research and Consumer Behavior Analysis | Food and Beverage | National Foods Limited, Qarshi Industries | N/A | |||
| Production Planning and Process Optimization | Textile Industry | Cotton Web Pvt. Ltd, Taiga Apparel | Cotton Web Pvt. Ltd | Developed procurement program to avoid bottlenecks | Reduced production bottlenecks and enhanced production efficiency from 60% to 85% | |
| Training and Capacity Building in Marketing and Research | Academic Institutions and Higher Education Institutions | Universities/HEIs, AI Trainings, Research Trainings | Minhaj University, Xuchang University | AI-based research work, Faculty enhancement program |
Areas of Expertise