Salman Ashraf Qureshi
- Designation: Senior Lecturer
- Department: Business School
- Faculty: FOMS
Brief Profile
Associate of the Chartered Institute of Marketing (UK) and Certified Trainer (University of Cambridge, UK) with 20+ years of experience in marketing, management, and business education. Holds dual Master’s degrees and an MS in Management by Research. Currently pursuing a PhD with research interests in Virtual Experiential Marketing and the use of immersive technologies in marketing Expert in team leadership, operational efficiency, and strategic outsourcing, achieving up to 100% productivity gains and 40% cost reductions. Passionate about integrating industry insights into teaching to prepare future business leaders.
| Area(s) of Expertise | Types of Consultancy Services Offered | Industry relevant to expertise | Name of relevant industry | Past industry experience (if any) | Problem Solved (success story), if any | Benefit to Company (PKR/USD) |
|---|---|---|---|---|---|---|
| Marketing | Team Building | Service Sector | Warid-Wateen | Capacity Building | N/A | |
| Soft Skills | General | JICA | Capacity Building | N/A | ||
| Presentation Skills | General | JICA | Capacity Building | N/A | ||
| Public Speaking | General | Univ of Cambridge UK | Capacity Building | N/A | ||
| Critical Thinking | Service Sector | FCCU | Capacity Building | N/A | ||
| Time Management | Service Sector | Church of Diocese | Capacity Building | N/A | ||
| Strategic Development | Service Sector | BCTCI – Rokyan | Capacity Building | N/A |
Areas of Expertise