The Office of Research, Innovation & Commercialization (ORIC), University of Central Punjab, successfully concluded the two-day Business Model Design and Product Commercialization Workshop on 12 December 2025.
On Day 2, Dr. Amina Rizwan delivered advanced sessions on product pricing, financial feasibility, commercialization pathways, go-to-market strategies, pitching, negotiation, and industry collaboration. Participants took part in mock pitching exercises and practical discussions on scaling startups within the local business ecosystem.
Key outcomes of the workshop included:
- Development of commercialization roadmaps
- Improved understanding of pricing and financial feasibility
- Enhanced pitching and negotiation skills
- Exposure to industry-oriented startup strategies
The workshop concluded with an interactive Q&A session, followed by appreciation of participant engagement and learning outcomes. Certificates of Participation were awarded to all attendees.
ORIC remains committed to fostering innovation, entrepreneurship, and commercialization culture at UCP through such impactful capacity-building initiatives.
